Terms of Service

These Terms of Service (“Terms”) govern your use of Praxa, a software platform operated by the company behind getpraxa.com(“Praxa”, “we”, “us”). By creating an account, installing the Shopify app, or accessing the Service, you agree to be bound by these Terms.

If you don’t agree, don’t use the Service. If you’re using Praxa on behalf of a business, you represent that you have authority to bind that business to these Terms.

Praxa provides AI-driven marketing automation: it can plan, launch, and manage advertising campaigns on connected platforms (Meta, Google Ads, others), generate ad creative, and report on performance. The AI agent (“Aria”) operates under your supervision, with explicit human approval required for any action that spends money or publishes a change.

We may improve, modify, or discontinue features at any time. We will give reasonable notice for changes that materially reduce functionality you rely on.

• You’re responsible for maintaining the security of your account credentials and any team-member accounts you invite.
• You’re responsible for the actions taken by your team members and by Aria on your behalf, including any approvals you grant.
• You must provide accurate information, including a valid email and (if you opt into WhatsApp approvals) a valid phone number.
• One person, one account. Sharing accounts is prohibited; if you need additional users, invite them as team members.

You agree not to:

• Use Praxa to run advertising for products or services prohibited by Meta, Google, or any other connected platform’s policies;
• Use Praxa to run advertising that is illegal, deceptive, defamatory, or violates intellectual property rights;
• Reverse engineer, decompile, or attempt to extract our source code or models;
• Use Praxa’s output to train competing AI models;
• Resell or sublicense Praxa to third parties without our written agreement;
• Bypass rate limits, security controls, or attempt to access organizations or data you do not own;
• Use Praxa to harass, deceive, or harm others.

When you connect your Shopify, Meta, Google Ads, or other accounts to Praxa, you authorize us to take actions on those platforms in your name within the scopes you grant. You remain responsible for compliance with each platform’s own terms of service. If a platform suspends or restricts your account based on actions Aria took with your approval, Praxa is not liable for the platform’s decision.

Aria never spends money or publishes platform changes without an explicit approval from you (via WhatsApp or the in-app interface). Once you grant an approval, Praxa executes the approved action and the corresponding ad spend or platform change is your responsibility.

We are not a financial advisor or marketing agency. Aria’s suggestions are recommendations, not guarantees. You are responsible for evaluating whether each approval is appropriate for your business.

• Praxa is billed via Shopify’s billing API for merchants who install via the Shopify App Store. The currently advertised price is shown at getpraxa.com and is subject to change with 30 days’ notice for existing customers.
• The 14-day free trial begins on install. After the trial, your subscription auto-renews monthly via Shopify until you cancel.
• Cancellation takes effect at the end of the current billing period. We do not provide pro-rated refunds for partial months unless required by law.
• Ad spend on Meta, Google, etc. is billed by those platforms directly to your accounts — not by Praxa.
• Generative AI usage (Replicate, Anthropic) is included in your subscription up to monthly caps. Excessive usage may be rate-limited or billed as overage with prior notice.

Praxa retains all rights to the Service, including the software, models, prompts, and brand. Content generated through the Service (e.g., ad creative produced by Aria on your behalf) is licensed to you for unrestricted use in your business. You retain ownership of the data you input — your products, brand assets, marketing decisions.

By using the Service, you grant us a limited, non-exclusive license to process your data solely to provide the Service.

Each party will protect the other’s confidential information with reasonable care and use it only to provide or use the Service.

The Service is provided “as is” and “as available” without warranties of any kind, express or implied. We do not warrant that the Service will be uninterrupted, error-free, or that it will produce specific business results. Marketing performance varies; past results don’t guarantee future ones.

AI-generated content may contain errors. Review every approval carefully before granting it.

To the maximum extent permitted by law, Praxa’s total liability for any claim arising out of these Terms or your use of the Service is capped at the amount you paid us in the 12 months preceding the claim. We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost ad spend due to platform decisions, or business interruption.

You agree to indemnify and hold Praxa harmless from claims arising out of your use of the Service in violation of these Terms or any law, including third-party claims that ad creative or campaigns you approved infringe their rights.

You may terminate your account at any time. We may suspend or terminate accounts that violate these Terms, with or without notice depending on the severity of the violation. On termination, we will delete your data per our Privacy Policy and Data Deletion instructions.

We may update these Terms. Material changes will be notified via email at least 30 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance.

These Terms are governed by the laws of the jurisdiction where Praxa is incorporated, without regard to conflict-of-law principles. Disputes will be resolved in the competent courts of that jurisdiction, except where local consumer-protection law requires otherwise.

Questions about these Terms: contact@getpraxa.com.